Monday, January 26, 2009

Nimbus bags TV rights for Sri Lanka-India series

Singapore-based Nimbus Sport International has won the rights to broadcast the five one-day internationals and one Twenty20 match between Sri Lanka and India starting next week in Dambulla.

Sri Lanka Cricket's invitation for bids for the series closed on January 19 and the floor price expected for this hurriedly arranged series was US$10 million. But it is learnt that Nimbus is paying them a much smaller figure than the one anticipated. Sri Lanka's Daily Mirror reported the television company paid the board US$6 million for the series. Nimbus Sport will exclusively market all commercial rights for the series.

After finalising the deal between Nimbus and SLC, Duleep Mendis, the board's chief executive, said they were impressed with the qualitative and commercial offering that Nimbus Sport brought to the table. "Nimbus Sport shares our passion for the growth of the game of cricket and, having worked closely with all Asian cricket boards, we are confident about partnering with them."

Nimbus Sports executive vice-president Yannick Colaco hoped the partnership with the Sri Lankan board marked the beginning of a long and fruitful relationship. "As a sports marketing and production company, it has always been our aim to provide quality sports and cricketing action to the subcontinent and to the cricket fan worldwide."

Sri Lanka and India will play five ODIs between January 28 and February 8, followed by a Twenty20 international on February 10.

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