There are already many ways to communicate online. Why add blogging?
Because blogging is dynamic and flexible, and at its core, blogging is a communications
tool that encompasses all communication models: one-to-one,
one-to-many, many-to-one, and many-to-many.
A blog is also a means of establishing and maintaining a presence in cyberspace—
which is exactly what social networking is about.
And, according to pundit Esther Dyson, presence is what social networking
is about. As she noted during a discussion on blogging and other forms
of social networking, “People now want to spread their presence around
the world.”
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